Hear the difference
Wide Variety of Creatives
Ensuring a steady social media presence involves brainstorming and sharing posts monthly.
All the content in the social media platforms were designed under three different pillars. Continuing to evolve the Instagram page into a platform that serves more than just product marketing.
Build Awareness
Go beyond routine posts, curating diverse, engaging content to foster brand awareness. This approach enhances brand authority and reaches a broad spectrum of audiences.
Engage with Audience
Fostering a sense of community through approachable technical content and subtle product promotion. Two-way communication strengthens customer connections, building a loyal following.
Evolve Into a Platform
A versatile educational platform offering accessible technical knowledge through creative illustrations, reaches niche audiences, encourages distributors to share our valuable audio-related content.
Lookbook (Interview)
Music and fashion, always intertwined in pop culture. It's quite rare to find one without the other, and Sennheiser products are designed to offer both aesthetic appeal and exceptional sound quality. That's why the lookbook series for Sennheiser delves into the daily life of music enthusiasts, seamlessly integrating their products into the routines of the followers.
Inviting artist from different areas, backgrounds, all with their own stories to tell, has put Sennheiser right into the daily life of our followers and put into perspective what the products and music can do to them.
Motion graphic
Newbie Education (CommonSENNse)
is a series of audio-related knowledge posts.
It aims to bring audiences closer to Sennheiser, and open up new groups of target new audiences with easily digestible technical knowledge. Most representations are in illustrations, with products featured as a soft sell.
This helped to increase brand authority and awareness, also reaching a more niche group of audience, including dealers and distributors, as well as fans sharing. Also seen distributors sharing our posts on their pages to interact with their fans and help to promote Sennheiser.
Stop motion
Stop motion videos are a highly effective way
to market business, especially if you're product based.
They're eye-catching, short & fun!
Videos autoplay in the feed,
grabbing the attention of the viewers85% of people don't listen to audio on videos on social media. This is crucial because stop motion videos are typically brief and rely on visual storytelling, making them effective even without sound.
Video views are a cost effective way to get many eyes on the product for cheap.
Memes
In the dynamic landscape of social media, connecting with a younger audience requires a fresh and engaging strategy.
Through clever and culturally relevant meme creation, I successfully injected humor and relatability into the brand's social media presence. This not only sparked increased engagement but also fostered a sense of connection and authenticity with the target audience.
This unique strategy not only showcased my creative flair but also demonstrated a keen understanding of current trends and digital culture. In leveraging memes as a tool, I effectively contributed to enhancing brand perception and driving meaningful interactions in the ever-evolving realm of social media.
Title: When the CX True Wireless and CX Plus True Wireless meet each other.
reference :
Title: Do you want a new pair of Sennheiser headphones? We know you do.
reference :
Localization
Video
Editing:
Re-edited branding videos to improve their visual appeal, pacing, and overall storytelling. The aim is to make the content engaging and aligned with the brand's identity.Localisation:
Adapted branding videos for diverse audiences by ensuring the content is culturally relevant, linguistically accurate, and resonates with the target market. This involves translating, dubbing, or subtitling as needed.Brand Consistency:
Maintained the integrity of the brand, ensuring that the essence and message of the original content remain intact, even in different languages or cultural contexts.
Social post
