Defy Ordinary
Multi-platform campaign
To promote the latest Qashqai model, featuring a bold and imaginative outdoor installation that includes parking a giant car on the chimney of the Truman Brewery in London.
Introduced "Reserved parking" vinyl stickers, CGI replicas of actual installations, on skyscrapers as the car flies across the sky.
With the car parked on the side of the Truman Brewery's chimney, linking the digital narrative to the real-world installation.
